“I don’t think that’s the case.”
He pointed out that Grand Theft Auto V is one of the mostsuccessfulentertainment products ever released.
“The interactive entertainment business has been in AI forever.
Let me just remind you that AI stands for artificial intelligence.
Which is an oxymoron,” the CEO said.
“There is no such thing.
It’s just a description of a digital toolset.”
He believes AI in gaming will be no different from current toolsets like Blender and Unreal Engine.
It will just be another software package that developers can use to help them in their work.
Everyone is going to have access to the same tools.
That is the history of toolsets.
The machines can’t make the creative decisions for you."
Modders are alreadyaddingAI NPCs to games that will improve as language models evolve.
Still, other companies are working on toolsets similar to those Zelnick imagines.
I would argue that the games industry has lacked true creativity for several years.
Maybe AI could do better.
It certainly can’t do worse at this point.
