The die shrink means AMD can cram more transistors into the same space, a lot more.

This number whales that of the GeForce GTX 580 which boasts 3+ billion transistors in its massive 520mm2 die.

In an effort to beat Nvidia, AMD pushed up their (soft) launch date to late December.

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This is a more efficient architecture that delivers more power per millimeter square of GPU die area.