She uses the addition of a lion and an explosion created by Google Reimagine as an example.
Apple doesn’t allow users to add their own content to images.
“Do we want to make it easy to remove that water bottle, or that mic?
Because that water bottle was there when you took the photo,” Federighi said.
The advancing tech behind generative AI is making heavily edited and deepfaked images harder to identify as fakes.
It’s partly why Apple went in a different direction to its rivals.
Some companies offering AI tools identify images as being altered in the metadata.
