Did Apple hit the wrong note?
Its new ad for the iPad Pro, however, is likely to be remembered for the wrong reasons.
The company has also decided not to spin up the ad on TV.
“We missed the mark with this video, and we’re sorry.”
When it retracts, we see an iPad Pro left in its place.
Courtesy of Silicon Valley."
The destruction of the human experience.
Apple talked at length about the M4’s enhanced AI performance during its Let Loose event.
It’s not even that it’s boring or banal.
It makes me feel… bad?
We think of our tools with reverence and respect, and enjoy a healthy dialogue with them.
Our tools are like trusted companions on the journey of art."
It would have pained him too much to watch."
