Asus, for example, has increased the price of its GeForceRTX 5090 AstralOC recently.

It was already a whopping $3,079 at the start of February.

Now, it’s $3,359, a $280 increase.

Asus raises RTX 5090 and RX 9070 prices, making graphics cards even more expensive

Nvidia’s MSRP for the RTX 5090, remember, is $1,999.

And while high-end cards like this are more expensive, the Astral OC wassupposedto be $2,800.

Even less premium models further down the product stack are shockingly pricey and getting more expensive.

Also see:GPU Pricing Update Q1 2025 Fake MSRPs?

It’s not just Team Green’s cards, either.

If you want the TUF XT OC version, be prepared to pay $800.

Martinez said PowerGPU is being offered RTX 5090s anywhere between $3,050 and $3,100 for its systems.

h/t:VideoCards