Whether it’s PC vs. Mac, Windows vs. macOS, iPhone vs. Windows Mobile?
(oh my), or, more recently iPad vs.
Things weren’t always this way, though.
The two companies worked together during the early 80s, with Microsoft developing software for the Apple II.
Bill Gates even joked that his company had more people working on the Mac than Steve Jobs did.
The first graphical interface wasdeveloped by Xerox PARC, not Apple.
The pair had a complicated relationship over the following decades.
On the flip side, Apple pursued acopyright lawsuitagainst Microsoft and HP, which it ultimately lost.
Microsoft also invested $150 million into its rival, saving it from the brink of bankruptcy.
The following decade saw Apple’s Lazarus-like resurgence.
iPods made the company cool again.
For a while, Microsoft’s Bing search engine was used for Siri queries on the iPhone.
Office for Mac and iPhone is flourishing in its own particular way.
The mocking ads arestill aroundto an extent.
“I’m not a believer of holding grudges,” the CEO said.
AMD vs. Intel
Intel and AMD have been around for decades.
Things were going well in the beginning.
The relationshipstarted to fall apart in the mid-80swhen Intel refused to give AMD a license to its 386 microprocessor.
AMD petitioned for arbitration, and so began years of legal battles between the pair.
In 1995, the companies agreed to settle all litigation as part of a global settlement.
Thanks to four dozen patent lawsuits, the two companies sued and counter-sued each otheracross the courtsfor years.
Truth is, both of their respective flagships, are evenly matched in more areas than ever before.
The two machines were eventually updated and redesigned for release in North America.
And with it came one of the earliest and probably most famous console wars, along with rival-baiting slogans.
“Genesis does what Nintendon’t,” claimed Sega.
The company’s last and some would say their best console was the Dreamcast in 1998.
The Dreamcast sold well in North America and Europe butstruggledto make an impact in Japan.
Not long after the PlayStation 2 arrived, Sega decided to discontinue the Dreamcast.
Nintendo remains a highly successful video game company and console maker.
“I’m going to destroy Android, because it’s a stolen product.
I’m willing to go thermonuclear war on this,“Jobsadded.
Things weren’t always this way though.
Jobs was especially angry at Android, taking it as a personal betrayal.
He remained in this position until August 2009, when he was persuaded to resign.
So began the years of legal wars.
Apple started patent litigation against HTC, Samsung, and Google partners such as Motorola Mobility division.
Jobs had told Schmidt in 2010: “I don’t want your money.
If you offer me $5 billion, I won’t want it.
I’ve got plenty of money.
I want you to stop using our ideas in Android, that’s all I want.”
The software wasso badthat Tim Cook personally apologized for that not long after launch.
It even led to Maps boss Scott Forstall to leave the company.
The fiasco is thereasonwhy Apple launched its public beta program for iOS.
Apple gets a cut every time an iPhone or iPad user sees a Google ad on search results.
The companies also collaborate in other areas, such as YouTube.
Which do you think has the most potential?
