New GPU launches bring the potential for improved performance at existing price points.
However, next-gen GPU releases could result in better price-to-performance ratios, even if the improvements are only modest.
AMD vs. Nvidia: What to Expect
There are a few key developments to watch.

Hopefully this means better products at better prices.
This would shorten the typical gap between releasing high-end cards and the mid-range models most consumers are interested in.
All of this is to say that we expect announcements for new mainstream priced and mid-range graphics cards.
So, what kind of discount justifies an early purchase?
We believe the absolute minimum discount worth considering is 25%.
This accounts for the potential performance shift introduced by a new generation.
This would represent a “performance tier shift.”
The RTX 4070demonstratedan 18% reduction in cost per frame compared to theRTX 3080 10GB.
The RTX 4070 Super offered a 21% reduction in cost per frame compared to theRTX 3070.
Don’t forget, the RTX 40 series was a relatively underwhelming generation.
Do you think the RX 8000 series will deliver RX 7900 XT levels of performance for $500?
Hardly a discount worth getting excited about, and certainly not good enough with new products launching in January.
Realistically, it’s unlikely we’ll see good enough discounts with a new GPU launch just months away.
What should you do in this situation?
Is it possible to make the most of a bad scenario?
Generally, it’s only 15% more expensive and provides access to DLSS.
Especially because near $600, the Radeon 7900 XT competes more with the RTX 4070 Super.
At around $500 this is where we usually see theRTX 4070go head to head with theRX 7800 XT.
As usual, the Nvidia GPU is much better for ray tracing, and supports DLSS.
The main contenders here areAMD’s RX 7600 XTandRX 7600, alongsideNvidia’s RTX 4060.
It’s much faster than anything Nvidia has to offer around $200.
Seriously, don’t buy theRTX 3050, it’s such a bad deal.
Throughout this generation, Nvidia GPUs have offered stronger ray tracing performance and DLSS at a given price.
AMD GPUs have come in a little cheaper than their GeForce counterparts while offering better rasterization performance.
That’s outside the low-end though, where Radeon is far ahead of GeForce.
In general though, just wait and see what new GPUs have in store for you in January.