More companies later suspended their advertising on the platform, including Disney.

It named CVS, Mars, rsted, and Twitch, which was added later, specifically.

Unilever had also been named but was dropped after the two companies reached an agreement.

Elon Musk’s X expands lawsuit against advertisers to include Lego, Pinterest, and other major brands

It alleges that members discontinued or sharply curtailed their ad spending on X after Musk took over.

The WFA discontinued GARM shortly after the lawsuit was filed.

He later claimed this was aboutfreedom of speech.