The New York Timesmentionedthe existence of this stealth project in a new profile on Ive published this week.
If this sounds familiar, it’s because it’s been attempted before.
Unfortunately, the machine never took off,just liketheHumane Ai Pinit aimed to one-up.

Perhaps Ive and Altman’s venture may fare better.
Ive’s firm LoveFrom is spearheading the product’s design, the report says.
But then again, the Humane Ai Pin was also designed and launched by ex-Apple employees.
Bankrolling this ambitious undertaking is no small feat either.
As for what this secret product is going to be, details continue to be extremely scarce.