As we all know, Nexus has typically been a mid-range smartphone.
Google is reportedly showing interest in releasing its own smartphone to give tough competition to Apples iPhone series.
I think theyll seek to control it more, more like Apple.
Google is Working on Its Own Android smartphone To Beat Apple’s iPhone
Google seemed to be releasing its own smartphone to give a tough competition to Apple's iPhone which is expected to be launched by the end of 2016
