On a desktop, users can no longer endlessly scroll through pages of results.
But after just a couple of years, it’s pulling the plug on the functionality across all platforms.
Another key factor, according to Google, was that continuous scrolling didn’t significantly improve user satisfaction levels.
This could potentially mean less traffic for sites in those lower rankings.
Google has been making big changes to search to realize its AI ambitions.
The company started widelytestingAI-generated summaries of results in May and has continued their expansion, despitehallucination concerns.
Additionally, Google has been tinkering with its AI overviews.
The study suggests Google may be taking a measured approach to improve accuracy.
