Email Management
When using externally-managed domains with third-party email service providers, email authentication becomes a necessity.
It enhances your email deliverability so you’re able to grow your business and keep your audience engaged.
SPF,DKIM, andDMARCare the three pillars for email authentication.

Even Google and Yahoo recentlyannouncedthat bulk email senders will need to authenticate their emails.
For this purpose, you must upgrade your DNS records to include third-party servers.
If you are usingMailChimpwith an external domain, then youll need to authenticate your email as well.

Manage MailChimp domains
This would guarantee MailChimp that the domain belongs to you and that you are its manager/owner.
Verify external domain with MailChimp
Use the following steps to verify your domain with MailChimp.
Note that you must create an account with MailChimp.

Send verification email
You will now receive a verification code in your email.
Copy it to your clipboard.
It is now time to set up your SPF and DKIM records.

Begin the domain authentication process with MailChimp
MailChimp provides a step by step guide for you to authenticate your domain with MailChimp servers.
Here is what to do next:
ClickAuthenticatein front of your domain name.
If you have already started the authentication process, then the button would say Restart authentication.

Select your DNS provider
In Step 1, select your DNS provider from the drop-down menu.
Open a new tab in the net internet ride and log into your DNS server.
Go to Zone Managementand then clickManagein front of your domain name.

Create a CNAME record
On your MailChimp profile, clickNextand proceed to Step 4.
Note:The true syntax for a DMARC records name is _dmarc.[domain.com].
Therefore, I suggest that you change the name to such a format.

Check if the domain has been authenticated
you could also add and use the rua tag to send reports to an email address.
Once done, save the DMARC record.
However, since SPF records are not mandatory for DMARC alignment, they have not been configured here.

Step 5 includes confirming whether your domain has been authenticated or not.
It can take up to 48 hours for the updated DNS records to propagate.
Moreover, they wont even have the same server names.

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source: www.itechtics.com