Intel, meanwhile, is making improvements to adapt to new market demands.

Johnston Holthaus recently claimed that retailers are grappling with a high return rate of Qualcomm-powered machines.

Regardless of one claim or the other, Arm-based systems are making inroads into the PC market.

Intel claims retailers are facing high return rates for Snapdragon PCs, Qualcomm denies it

Intel, for its part, is acutely aware of the evolving landscape.

“We [will] have more competitors than we have ever had.

Team Blue has been improving performance and power efficiency to match Arm-based rivals.

However, most AI PCs are gaining market traction through Intel and AMD’s x86 processors instead.

Despite this growth,consumer interest in AI PCsand GenAI features remains modest.