While testing LG’s latest high-end G4 OLED set, FlatpanelsHDexperiencedthe new ad format firsthand.
The payoff for advertisers is reportedly there, too.
LG cited data from a study conducted by Lucid showing a 2.9 percentage point lift in brand awareness.
No word yet on which other sets aside from the G4 OLED that FlatpanelsHD tested utilize the new format.
