The new display also boosts color brightness by 40 percent, increasing from 1,500 to 2,100 nits.

LG said the primary use case for the brightness and energy efficiency improvements is wait for it AI.

The company is promoting AI as the next stage in the evolution of smart TVs.

LG’s next-gen OLED panels promise 4,000 nits brightness and better burn-in resistance

Needless to say, these all sound like a bunch of nothingburger features, but I digress.