The company is also killing its DEI programs.

Some users of Meta’s platforms deleted their accounts in protest at the new policies.

Engagement on Meta’s platforms has now returned to the same level it was before Zuckerberg’s announcement.

Many people left Meta after Zuckerberg’s changes, but user numbers have rebounded

Instagram also has the advantage of Reels, a short-form video platform that has attracted many former TikTokers.

It’s not just new users that Meta might be thanking TikTok for.

GenZ users aged 18-24 were the biggest supporters, with just over half supporting the moves.