Adam and Shivaun Raff had high expectations for their business because it offered more than other price-hunting sites.
The Raffs launched their website in 2006 and almost immediately noticed traffic to their page decreasing instead of increasing.
The couple had both worked in the tech industry.
Adam worked with supercomputers, and Shivaun had a career in software consulting.
They knew something was wrong with their traffic results and knew where to look.
The couple thought it was a glitch with the algorithm.
Google surely wouldn’t penalize their website intentionally.
So they started to fight.
Of course, Google fought the fine all the way up to Europe’s highest court.
While the win would typically have been something the Raffs would have celebrated, it came too late.
Google maintains its innocence and says that it has fully complied with the EC’s decision.
The Raffs noted that, in hindsight, they might have made different decisions.
The trial is scheduled to begin in the first half of 2026.
Image credit:Ascannio
