The company initiallyunveiledthe idea in February 2023 anddemoedit September.
The creator is available on the Instagram app or AI Studiowebsite.
Users can design AI characters from scratch or use various prompt templates.
While plenty ofpre-trained charactersexist, users can make a custom chatbot to fit their needs.
Meta claims it is even possible for users to train a chatbot to mimic their personality.
To create a character, start a new message on Instagram and tap “Create an AI chat.”
Users can personalize the AI character’s name, personality, tone, avatar, and tagline from there.
Meta provides a detailed step-by-stepguidewith tips to help make the AI characters seem real AIhallucinationsbe damned.
Meta highlighted some pre-made AI characters early users have created:
Meta is pushing hard for Instagram creator support.
Thankfully, responses from AI personas are clearly labeled as such for transparency.
Meta says it has implementedpoliciesand protections to ensure that interacting with AIs remains safe, fun, and helpful.
The launch marks the first step in Meta’s vision of filling social media feeds with everything AI.
