Meta calls this “celeb-bait,” a practice that violates its policies.
“Of course, celebrities are featured in many legitimate ads.
The use of facial recognition tech is always going to bring controversy over the privacy implications.
Early tests have shown promising results in the speed and efficiency in detecting scam celeb-bait ads, said Meta.
The company had been hit with class-action lawsuits over alleged abuse of the technology inTexasandIllinoisin the US.
