While the bumps are marginal, they represent a general upward trend that began during the pandemic.

The price increases go across the board, asdetailedin the latest earnings report.

The ad-supported tier is going up from $6.99 to $7.99 monthly.

Netflix hikes prices again, the standard plan is going up to $17.99

The premium high tier is inflating from $22.99 to $24.99 monthly.

These new rates will kick in during customers' next billing cycle.

All this has led to an operating income topping $10 billion for the first time.

Part of that growth strategy involves new offerings like the “Extra Member with Ads” plan.