Unfortunately, fake reviews are rife on its services.
But the tech giant launched a new machine learning algorithm last year that detects these fakes faster than ever.
It led to 170 million false reviews being removed in 2023.
Pritchett explains that the algorithm detects questionable review patterns even faster by examining longer-term signals on a daily basis.
Google has the figures to back up its boasts.
It also identified and removed 12 million fake business profiles.
Google doesn’t take people trying to manipulate its system lightly.
The person then attempted to sell information about consumers who had interacted with the fake profiles.
