Can it dethrone the king of immersive audio?
Forward-looking:Samsung and Google have teamed up to challenge one of the biggest names in immersive audio Dolby.
However, Samsung and Google are looking to disrupt the status quo with Eclipsa Audio, a royalty-free alternative.
So why are the two companies putting in all this effort?
For Samsung, the primary motivation likely revolves around avoiding licensing costs.
With TV profit margins tighter than ever, cutting expenses wherever possible is crucial.
Dolby has had years to refine Atmos, which has become the industry standard recognized by casual viewers.
