This tongue-in-cheek update clearly references Meta’s history of replicating features that Snapchat first introduced.
Perhaps the most notable example of this imitation is Instagram Stories, launched in 2016.
Meta didn’t stop there, later expanding the Stories feature to Facebook and WhatsApp.
Meta’s aggressive copying of Snapchat’s features has significantly impacted Snap’s market share and growth trajectory.
Interestingly, Spiegel’s attitude toward Meta’s copycat behavior has been somewhat ambivalent.
However, he also quipped that he wished Meta would copy Snapchat’s data protection practices as well.
Meta and Instagram executives have shown little remorse for their imitative practices.
Despite this justification, some acknowledgment of Snapchat’s influence has been made.
Former Instagram CEO Kevin Systrom once conceded that Snapchat “deserved all the credit” for the Stories feature.
