They believe the inclusion of the initialism will appeal to consumers who want the latest cutting-edge tech.
The reality, though, is that many people are put off when a product reveals its AI smarts.
Thestudyinvolved presenting diverse products and services to participants.
“We found emotional trust plays a critical role in how consumers perceive AI-powered products.”
The same aversion to the use of AI in descriptions was present across eight different product and service categories.
More than 2,200 participants said they didn’t know, while just under 2,000 voters said yes.
