Samsung still leads the pack, but TCL’s share has grown an impressive 8% year-on-year.

It captured 20% of global premium TV shipments, according to data fromCounterpoint Research(viaFlatpanels).

That puts it ahead of LG, which held a 19% share.

TCL’s premium TV shipments more than double year-on-year, overtaking LG

Samsung remains the leader when it comes to premium TVs.

Chinese brands are showing impressive growth in this market.

Hisense also saw its shipment share rise, from 10% in 2023 to 16% in Q4 2024.

Samsung also leads this area, though its share is only 2 percentage points higher than TCL’s.

Counterpoint notes that Mini-LED LCD TV sales are growing rapidly, having increased by more than 170% YoY.