Samsung still leads the pack, but TCL’s share has grown an impressive 8% year-on-year.
It captured 20% of global premium TV shipments, according to data fromCounterpoint Research(viaFlatpanels).
That puts it ahead of LG, which held a 19% share.

Samsung remains the leader when it comes to premium TVs.
Chinese brands are showing impressive growth in this market.
Hisense also saw its shipment share rise, from 10% in 2023 to 16% in Q4 2024.
Samsung also leads this area, though its share is only 2 percentage points higher than TCL’s.
Counterpoint notes that Mini-LED LCD TV sales are growing rapidly, having increased by more than 170% YoY.