Sanwa Supply’s500-USB090USB-C cable is now available on the company’s Japanese storefront.

The cable’s rotating plug aims to make using portable devices less frustrating while charging.

Its 240W power rating will likely remain uncommon until USB4 2.0 and Thunderbolt 5 become more widely available.

This $16 240W omnidirectional USB cable orients to your device, not the other way around

Sanwa shows the flexible cable attached to such devices at a bedside, table, and vehicle dashboard.

Most standard USB cables currently support USB 3.2, which delivers much higher speeds.

Charging at 240W is also possible but not universal.

The company also recently introduced a quick-release Ethernet cable.

The 10Gbps accessorystartsat 4,180 ($27) for the one-meter variant.