And that’s a problem, according to experts, given the platform’s massive global reach and influence.

They developed a program that essentially “guesses” random video URLs until it stumbles upon legitimate uploads.

The program, which is essentially a scraper, randomly generates these character strings and checks for matches.

YouTube by the numbers: uncovering YouTube’s ghost town of billions of unwatched, ignored videos

Essentially, it “drunk dials” the platform to see if a video exists.

This translates to approximately 1.87 billion failed attempts for every successful find.

The production values are also remarkably modest.

Only 14% of videos feature a professional set or background.

Just 38% show signs of editing.

More than half have shaky camerawork, and audio quality varies widely in 85% of videos.

In fact, 40% are simply music tracks with no voice-over.

Graph by University of Massachusetts at Amherst, BBC.

These numbers paint a very different picture from how YouTube portrays itself.

Only 4% had common calls to action such as liking, commenting, and subscribing.