As it turns out, what people are watching is just as important as where they are watching it.
Podcasts were all the rage on YouTube this year.
What started as an audio format has since evolved into video, and viewers can’t get enough.
YouTube users watched over 400 million hours of podcasts monthly via living room devices.
To be clear, it’s no accident that living room viewership is taking off.
YouTube is no doubt pushing hard for a spot in the space and content creators are responding.
